Madre Tequila, is influenced by traditional Mexican roots and history of the time period. This project got me looking into the history of Mexico in the 1600s and what kind of effect a newly introduced religion had on people living there. With this branding package it was important for me to convey a brand story revolving around Mother Lucia, who was forced into a religion that she truly hated. Known as a real mother f***** for getting away with brewing tequila in the basement of the Roman Catholic Church, she received the name "Madre". This brand features three different tequila flavor. All three bottles are named after the accomplices who made the brand happen.